Introduction

In 1997, Erick Morillo who had a very clear vision of where he wanted to take his label launched Subliminal. “We spent eighteen month’s getting everything right” says Erick. “Getting the logo right; getting the design just so. We didn’t want to look like any other US label. I think small things set you apart from the start. I want the label to be known for quality music, so when you go into the store and buy a Subliminal record, you know you’ve got a quality record.”

In only 7 years Subliminal ceased being distributed by another company and has become an independent distributor in its own right. It has three new imprints: Sondos, catering to a darker sound; Subliminal Soul, which offers soulful deep house and SUBUSA, unique blend of 80’s electro house. Also, this year, Morillo, Yousef, Dave Beer and Paul Woolford have debuted a new label, What Goes Around. In addition, there’s also Harry Romero’s label, Bambossa.  Subliminal Records has recently focusing on releasing artist albums, such as Bob Sinclar’s “Champs Elysees” and Thick Dick’s “Tribal Seduction”. Its mixed compilation series, “Subliminal Sessions” which is in its fifth installment, mixed by Erick Morillo, is scheduled to be released on June 30th in UK and Spain and July 1st in the US.